Sunday 22 January 2012

Album Cover Analysis - Amy Winehouse


    Back To Black is the second album from Amy Winehouse and released 27 October 2006 by island records. By this point she had discovered herself as a musician and had developed her fan base. Therefore this album could just represent her. The most eye catching part of this CD cover is the is her the artist herself Amy Winehouse. Her body positioning in this photo is central showing us she is the artist she is sitting on the stool as this is telling us more about her as an artist she is a relaxed female singer with an attitude about her. This would appeal to her target audience as they are mainly women of the age 16-27 would don't want to blend into the crowd. The background of this image is meant to look like a blackboard from school with scribbled out chalk remains, this is a connotation for her being a rebel a bit of a badass in the music industry. We see her untaimed hair and bold make up shows she is living up to this rockstar image. Again appealing to her audience as they too want to be seen as a little wild. The second most important feature on this cover is the text. Amy Winehouse' written in a font which is giving away her genre of music of a soul/jazz feel. The lines and patterns give this a different edgy feel to her music managing to mix jazz and soul with a element of R&B into her music making her popular. The overall feel of this album cover is quiet dark representing the dark moments of her career, and how she is spotlighted with her name so bright and the mise en scene of her clothing as white. This is connotating her overcoming this time in her life and how she has always been in the spotlight in the press throughout her life but she is not ashamed of who she is, the strong eye contact supporting this. This would be very appealing to the target audience as there is nothing better than an honest artist as nobody is perfect.

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