This music video is clearly a concept video as has very little links between the lyrics and the visuals the most obvious is at the second chorus the words 'And I told you to be patient
And I told you to be fine ' with the repetition of 'and I told you' is sung her movement from behind the curtain is repeated first using a close up and secondly a long shot to see her full movement with the different shots used to emphasise that even though the lines are similar they are in fact different. Shortly after this shot there is a shot of two broken dolls on a mantle piece this matches the lyrics 'cause now I'm breaking at the britches' Similar to the Jessie J video 'Who You Are' there is a stronger link between the music and the visuals, with shots, cuts and edits.
At the beginning of this music video there is a lack of lyrics this is made up with intriguing editing to capture the audiences attention, the music in the background is a clear piano and as the keys are struck in the background the camera is cutting to match the tempo looking at ornaments and establishing the location of this video. Which is an old abandoned house, run down, with pealing wallpaper and broken glass. This is giving the audience an idea of the tone and mood set for this song. Further on in the video when the artist is holding long notes the camera fades in and out of shots, while blurring or de blurring the next. This could give the effect of confusion or the feeling of lost and emptyness, the emotions conveyed in the video are easy for the target audience to relate to being females 15 – 20 they are more than likely to have felt this way at some point in their lives. The lighting is a key link with the music and visuals as her voice gets louder and increase in power the light decreases giving a mysterious with the quiet parts of the song increasing in light. As this is an effect throughout the video it makes us as the audience want to connect with Birdy.
As a new artist she hasn't taken a strong powerful role in this video as she is finding her feet in the music industry. The producers are selling Birdy as a shy innocent talented girl. With the strong use of the piano is suggesting she is all about her music, that her music is her life no fancy gimmicks just her and her music. With her being the only subject in her video it is promoting her making her face known to the public while the audience is supposed to feel sympathetic with her. With a mix of cinematography and editing, few close ups showing her vulnerability as an artist makes her and her song easily likeable.
This is another concept video as isn't narrating the story behind the lyrics or her on a stage performing but it is in fact a music video without a direct concept leading it to be a concept video.
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