Video Analysis: Jessie J - Who You Are

This song is 13 on Jessie J's début album which was released on 28 February 2011 from the label 'Island'. This album was her first and sold 105,000 copies in the first week! 'Who You Are' was then later released as a single on the 13 November. The track was written by Jessie and produced by Tony Gad.
The first shot in this video is a medium close up which is also the establishing shot of the bedroom as this is the only location used in this video. The artist's body language is meant to be portrayed as sad as she is avoiding eye contact with the camera looking down. This then gives the audience a feel of the tone of the song.

The relationship with the lyrics and visuals in this song is clear with the first line 'I stare at my reflection in the mirror' the camera is positioned in a way that it looks like Jessie is looking into a mirror that is the camera allowing the audience to see her reflection. This is suggesting to her fans that she is letting us in to her highs and her lows. There aren't how ever a lot of visuals in this video to match the lyrics as this is just a simple emotional video however later on where the lyrics begin to have a positive spin and with the word 'smile' as the camera is on a close up we see a smile as she is singing. Throughout the video there are slight hints with the lyrics matching the visuals we see as an audience for example 'heart' she reaches for her heart but there are stronger links with the music and visuals.

The length of shots between cuts is linked with the beat and tempo of the music throughout this music video. With long length still shots at the beginning when the music is slow with direct eye contact using a still mid shot setting the pace to match the music. This is communicating the emotion of this song with the audience. During this video when ever Jessie J sings the lyrics 'who you are' it cuts to a close up, these are the most important lyrics in the song and a way to keep this song fresh in the audiences mind. As the song continues the music is building with faster cuts and with the voice becoming stronger and louder wind is brought into the video to build the atmosphere. We can hear the wind hitting with the beat of the song, this is representing power the power you have over your own life which is the real message in this song.
This video is made up of close up, medium close ups, a mid shot and a slight pan. This gives the simplistic that the songs need to portray its real meaning and strong emotions. As close ups are known as a powerful shot in the industry, the close ups of the performer with the rain and wind is telling her audience its possible to be strong even when you're weak. This would appeal to her fans as she they want like her, to have people accept them for who they are. 'You should be true to who you are'
This is concept based music video a simplistic concept video with little editing conveying the tone of the song well.

http://www.youtube.com/watch?v=j2WWrupMBAE&ob=av2e