Rockferry is the début album from the singer Duffy, released on 3 March 2008 in the United Kingdom by A&G records, targeted at 18-40 woman. This cover overall has a very personalised feel, a connection with the fans/audience even without the eye contact. The first thing that is noticeable is the black and white effect the lack of colour on this album is giving an old fashioned look a unique look. Duffy is the type of artist where it is truly about her music the focused should be fully focused on her voice. The second thing about this image that really grabs my attention is the train in the background, this can connotate an escape or journey. Depending on the audience it could mean either, using Duffy's music to escape or Duffy herself uses her music to escape reality for awhile. Or on the other hand it could suggest the journey you can take with Duffy with this album or for a fan she is able to comfort you on your journey in life. The train is a very strong feature on this cover. Add this to the smplstic mise en scene of her clothing, hair and make up infers that she is a natural singer, very down to earth easy to connect with. The hand written text 'Duffy' in the top left corner is made to look like an autograph, for the target audience who would buy this CD would be more likely to buy this album as it feels like Duffy has personally signed it for each person. Very different to the text along the bottom of the CD this is a more informative font suggesting that this is still a serious and important album that is worth the money. The lack of eye contact with the camera and audience is unusual for anything that is trying to sell as the eyes make a connection with the audience. But Duffy's eyes focused on the ground shows sadness mixed with the body position of her hand on her heart gives the audience a insight of what they can expect in the album. The twist on the regular CD cover also connotates that twist of blues she mixes into her pop style of singing.
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